Hej Organic California
A new star on the cosmetic market.
Organic, vegan, fair traded, design oriented and not animal tested. Simply "More Heart In Cosmetic"
Designed by our sister agency AD.LIPS DESIGN BUREAU and devloped by a Dortmund based organic cosmetic manufacturer.
AD.LIPS #production_network was in charge of producing the new imagery and a image clip which would combine all the the above mentioned attributes HEJ ORGANIC stands for. Therefore we went to sunny California, picked up our Venice based photographer Jai Crocker and gatherd a bunch of friends from Los Angeles to escape the city and go on a road trip.
With stops in Venice Beach, West-Hollywood, Joshua Tree and the beautiful Big Bear Lake right at the foot of Snow Summit mountain, it was quite a versatile trip.